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Claude Motion's animated 3D city from Anthropic's launch film, bike stations lighting up as the morning goes on.

Guide · VIDEO

How to make animated explainers that look premium with Claude Motion

By Ben Lane

Footage: Anthropic, from the Claude Dashboards and Claude Motion launch film

Some ideas land far better in motion: this quarter's numbers for the all-hands, a chart in a board deck, a walkthrough for new customers. Most of them still end up as another static slide, because a proper video meant a designer or an agency. On 8 October Anthropic released Claude Motion, which turns your own text, figures and charts into a short animated video. This guide shows you how to give Claude your brand's colours, fonts and style once, then turn your own material into short videos that look premium and look like yours, ready to present, post or send. Your team makes them in-house, and nobody needs to be a designer.

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