Field notes
Practical, buyer-side thinking on AI for service businesses — no hype, no jargon. What works, what to do first, and how to keep it earning its keep.
LatestHow to implement AI in a service business: a practical, step-by-step approach
A grounded guide to implementing AI in a service business: get the foundations ready, put one solution live at a time, and treat each one like a named worker with an owner, an activity log and a monthly review.

AI vendor lock-in: why your business should own the system, not rent the model
Model prices climb, rules tighten, and capacity gets pulled. The way to future-proof your business is to own the system, so any AI can be swapped in.

AI strategy for a small business: the six layers to get right before you spend a pound on tools
Most small-business AI projects stall because nobody mapped the foundations first. Here are the six layers to get right, in order, before you pay for a single tool.
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